Google's priority inbox is either a dream come true - or a nightmare. Which is it for you? http://bit.ly/bLdjyq (06 September 2010 13:55)
Before you throw your brand website out with the bathwater: social media is a means, not an end. http://bit.ly/b3hGtr #socialmedia #websites (31 August 2010 09:42)
Is eCRM marketing's alchemist? It can turn your customer data into gold... find out how here: http://bit.ly/9XeFNc #eCRM #emarketing (25 August 2010 15:58)
Do you want to achieve better returns from your online marketing?
The latest edition of our holistic, multi-channel eCRM platform, ENSIGHT enables you to take back control of the tactical process and produce higher returns by helping you:
Reduce the costs associated with delivering and monitoring your campaigns;
Orchestrate better the multiple messages and mediums required to ensure consistent customer touch points throughout your campaigns;
Become more responsive by eliminating the delays associated with third party service providers and helping you get closer to your customers by testing more and experimenting faster;
Improve campaign performance by analysing detailed, cross-referenced reports from multiple online activities and channels.
What makes ENSIGHT different?
Most forward-thinking organisations are keen to harness the tremendous power of online marketing, but are wary of complex, expensive technical solutions that fail to deliver the results they need. ENSIGHT solves such issues because it is:
Versatile and flexible, ENSIGHT is an affordable solution that can be tailored to suit your specific requirements through a variety of flexible licensing and rental options.
Among other tasks, the ENSIGHT eCRM Suite enables you to:
Promote your message simply and effortlessly using its easy to use, yet extremely powerful content management and web publishing tools
Optimise online campaigns through a deeper understanding of customer behaviour using its integrated, advanced web analytics and profiling system
Reach the right audience, with the right message, at the right time, and through the right channel, using its sophisticated personalisation tools that allow you to analyse and segment customers and serve highly targeted, personalised messages