eCRM for Professional Services

Every field within the professional services industry is very competitive and a firm’s success is highly dependent upon its human capital. Whether brokerages, consultants or agencies, and whatever field they are engaged in, professional services firms know that it is the knowledge, skills and time of their people they are selling.

 

As competition continues to intensify and the pace of change across the industry accelerates, professional services firms find themselves facing two key challenges: making sure staff skills and knowledge are constantly updated and, simultaneously, marketing these proficiencies to the right audiences within an increasingly fragmented and discerning marketplace.

 

Most professional services companies — accountancy and law firms, for example — offer a wide range of specialised products and services across many disciplines. As a result, a key challenge they face is how to communicate the right offering to the right audiences because clients are unlikely to know enough about all of them.

 

The solution to both challenges is eCRM.

 

Whether engaging with prospective clients and selling services or promoting training sessions and workshops to internal staff, professional services firms are able to use a single, integrated eCRM solution to orchestrate and maximise the effectiveness of both efforts.

 

eCRM is intelligent, data-driven online communication and relationship management and, as more and more professional services firms are discovering, it is the key to developing and deepening one-to-one relationships with both internal and external audiences.

 

> Find out how the ENSIGHT eCRM Suite of applications can help organisations like yours improve their event management, investor relations, internal marketing and press/media relations.