Read this before you throw your website out with the bath water…It was inevitable that the question would come up as to whether a brand website has any place in the hurly-burly world of social media conversations and engagements. When uber-brands such as Coke, Nike and Adidas start directing consumers to their social media sand pits rather than to their dotcoms, it’s time to do the same, right?
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ad:tech LondonDate: 21 - 22 September, 2010
Venue: National Hall, Olympia, London, United Kingdom
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